One of the best ways restaurant owners can adopt to attract customers is by organizing events. You can choose events according to the taste of your target audience. For example, if your restaurant is located near a college, the event you organize must be interesting for youngsters. You can organize a different event each month or weekend. Such events and theme nights attract more customers to your restaurant. Here are 10 restaurant event ideas you can consider.
● Fantasy Evenings
You can consider the latest fantasy trends to make your restaurant vibe different. For example, if the theme is sea, you can dress up like mermaids or offer underwater decorations, and unique seafood. If you choose a unicorn game, you can offer unicorn-themed food and decorations.
● Support Big Events
You may use this idea to attract more customers because WorldCup, Euros, or the Super Bowl games have a strong fan base. You can celebrate wins with your customers or sympathize with them in losses.
● April Fool’s Day
On April Fools, you can encourage your customers to do pranks to get special discounts and dishes. If not pranks, you may even conduct a competition to find the best joke and offer dishes as rewards.
● Black Friday
You may provide Black Friday deals to attract hungry shoppers. You can collaborate with other local shops to offer discounts. This will help you to get customers who avoid such days. Thus, your revenue increases.
● Family Days
Restaurants always give importance to family days like Father’s day or Mother’s day. However, you must celebrate Children’s Day as well. The activities you plan for each day must be to attract your target audience. On Children’s Day, including activities like cartoons, crafts, arts, etc.
● Valentine’s Day
Restaurants must concentrate on love on the 14th of February. Along with considering couples, you can provide special offers to singles as well. You can come up with interesting competitions for couples to make the day special.
● Traffic Light Party
Organize a traffic light party in your restaurant and encourage your customers to wear outfits or wristbands to expose their relationship status. Green stands for signal, red is for take and yellow shows it is complicated.
● Date Nights
Regular date nights and times are essential for couples to maintain a sparkle in their relationships. If you can offer special discounts or decorations for such couples, you can earn a loyal customer base.
● Charity Nights
You can organize a night to support a specific cause in your community. You introduce pink foods and pink decorations to support cancer patients. To support animal life, you may offer animal-themed food and decorations.
● Local Business Events
You can connect with businessmen or networks to organize local events. It has to be on weekends so that more customers will open the door. Such events will attract more business people to your restaurant. If you can offer the best foods and the best ambiance that will help them to release their stress, they will visit you more often.